Clips
A clip is a small sample with a specific job: earn attention, demonstrate the act, sell a date, or deepen a fan relationship.
Choose the job first
A booking clip and a viral entertainment clip are not the same asset. One proves sustained performance; the other may maximize immediate interest.
Edit according to purpose.
A clip should be edited for a purpose, not merely because the camera was running.
Shorts
Short vertical video can introduce a comic quickly, but compression favors some material more than others.
Respect the form
A one-liner, crowd exchange, short act-out, or sharp story turn may work naturally. A seven-minute slow build may not.
Do not butcher good long material solely to fit a short box.
Short-form is a format, not a command to shorten every joke.
Reels
Reels can mix performance, travel, backstage, promotional, and personality content into a visual feed.
Build recognizable patterns
Recurring formats help audiences know what kind of experience they are getting without making every post identical.
Consistency is more useful than visual perfection.
If the goal is tickets, make the ticket information impossible to miss.
TikTok
TikTok can expose stand-up to large new audiences, but platform attention still has to be converted into a relationship you control.
Use platform-native storytelling
Direct openings, captions, vertical framing, and clear context help viewers who did not ask to see you.
Do not assume they know your name.
Viral reach is rented attention until the viewer chooses a deeper relationship.
Captions
Captions improve accessibility, silent viewing, searchability, and comprehension.
Use accurate text
Automatic captions can butcher names, slang, accents, and punchlines. Review them.
A wrong word can destroy the joke.
Captions are part of the joke when the viewer is reading the joke.
Posting Clips
Posting is release strategy, not the final step of editing.
Match clip to goal
Growth, ticketing, booking proof, and audience retention call for different descriptions, links, and timing.
Know why this clip is leaving the archive.
Post because the clip has a job.
